Business and Professions Code - BPC - BPC § 17030

Summary

“Loss leader” means any article or product sold at less than cost: (a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or (b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or (c) Wher

Text

“Loss leader” means any article or product sold at less than cost:
(a)
Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b)
Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c)
Where the effect is to divert trade from or otherwise injure competitors.

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• #1 | Business and Professions Code - BPC - BPC § 17030

  “Loss leader” means any article or product sold at less than cost: (a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or (b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or (c) Where the effect is to divert trade f…